Top 5 Categories of Sales Automation Tools a Company Needs in 2022/23

Working in sales has never been as demanding and challenging as in 2022. With millions of potential customers to reach out to, and thousands of competitors to outrun, it often seems like 24 hours per day is not enough. Luckily, there are plenty of tools and software solutions to help you automate a large chunk of your routine processes. 

These automation tools come in different shapes and sizes and serve to complete different tasks within the sales pipeline. We will review just five of the most popular categories, but there is more information to be found on the subject at, so feel free to dig in!

CRM software: a robust and functional customer relationship management (CRM) tool is an essential component of any salesperson’s tool stack. A CRM is used for more than just monitoring the prospect’s status and information – it can also consolidate your business’ standard workflow and automate time-consuming chores to save your employees’ time.

Best products: Hubspot, Pipedrive, EngageBay

Email finders: an advanced modern email finder solution like Reply’s LinkedIn Email Finder and Outreach extension can help you streamline and automate the process of generating new leads. It will also help discover and verify valid email addresses via LinkedIn, enhance cold outreach campaigns, and ultimately increase sales.

Best products:, ContactOut, Hunter

Sales engagement tools: sales engagement tools are solutions you use to stay in touch with your leads through their entire buy cycle and automate various sales activities while keeping every touchpoint personal.

Best products:, Vidyard, Hyperise 

Lead nurturing software: lead nurturing software is a bunch of tools you can use to provide your leads with a more individualized experience, which is crucial for increasing sales. Securing new leads is not easy and requires you to invest a lot of your time and effort. In the end, not every lead you manage to generate will turn into a paying customer, but with lead nurturing, you can ensure that a potential customer remains engaged until the day comes when they are ready to buy.

Best products: GetResponse, MobileMonkey, Moosend

Email content solutions: a new email campaign requires one to create dozens upon dozens of unique emails from scratch, which is time-consuming and a pain for someone who is currently a bit short on creative ideas. With specialized email content solutions like Reply’s AI-powered Email Assistant, crafting masterful emails to your prospects will be a breeze. 

Best products:, Drip Scripts, Lavender