How to Better an Inactive or Slow Website

Do you have any problems with your website’s operation? Is it taking longer than necessary to carry out its duties? There could be multiple reasons why your website isn’t performing the way that it should, but what are the most important components that your website may require? Various causes, ranging from the necessity to enhance your use of keywords to the fact that all of your site’s users inexplicably left all at once, might boost your performance.

Some of the most typical issues that might be causing your website to perform inadequately or load slowly are listed below. Any of them may be the perpetrator. Bear Fox Marketing can assist you in repairing your website by reviewing it and generating strategies to improve it using its audit tools.

Keyword Positions Have Dropped

If the placements of the keywords you’ve chosen to focus on begin to diminish and shift, you’ll have a lot of trouble. Finding a solution to an issue that arises when the keyword density of your content starts to decline might be time-consuming. The great majority of the time, the problem is caused by poor or incorrect keyword usage.

If you misspell a word or a phrase, your rankings for the keywords that you’re looking for will suffer. Although SEO marketing can be challenging, if you want to reclaim lost keyword rankings, you will need the help of an enterprise SEO company like Bear Fox Marketing.

Organic Hits Have Decreased in Proportion

A large decrease in organic traffic is a serious issue that might be attributed to a lack of marketing passion and understanding. This might be because organic traffic is completely free. Businesses that rely largely on organic traffic may require assistance as a result of this issue. Assume you require additional qualified and experienced marketing specialists. Your website traffic will decrease as a result of fewer individuals reading your content and purchasing the things you sell.

If your marketing crew is well-trained and knows your goals, the number of visits will increase. As a result of the most recent turn of events, life will be difficult for everyone engaged in the present situation. If you’ve been working hard to enhance your marketing but are still looking for the desired results, it’s time to consider working with Bear Fox Marketing.

Decline in Traffic

A decline in website traffic might be caused by a variety of factors, but bad public relations and a possible hacking attempt should be at the top of your list. Whatever the purpose of your website and marketing department, you should always be prepared to examine and implement a solution if internet traffic declines drastically.

If you can’t come up with a proper answer, you’ll have to accept fewer visits, which will eventually lead to fewer conversions. If you cannot solve the problem, you will be obliged to accept a traffic reduction. After you have made changes to the current scenario, you will be able to act. Given that your website’s objective is to raise public awareness of an issue and encourage individuals to communicate with one another, your statement should be altered.

Failure to Employ Image Optimization

In the great majority of cases, the presence of a substantial number of photos that have not been optimized for file size is the most common reason for a website’s poor performance. This happens because images take up a lot of space on the internet. High-quality images may use a significant percentage of the available bandwidth during the loading process. Increase the size of your web page by uploading larger-sized photos and then scaling them down after they’ve been uploaded.

Consequently, your website will take longer to load. If you upload higher-quality images and then scale them down, the size of your web page may increase. This can also occur when photos are submitted in smaller sizes and then posted in larger sizes. This is true no matter if your website was created with a content management system (CMS) or a website builder.

It is also critical to consider the shot’s framing. When compared to other image layouts, such as PNG and GIF, a JPEG image requires significantly less storage space. When you utilize JPEG photos on your website instead of PNG or GIF graphics, your pages will load much faster.

Advertising Can Be Harmful

Display advertisements are an excellent way to improve advertising report outcomes and monetize high-traffic websites. Advertisements may be broadcast on mobile devices as well.

However, this should not come at the cost of poor performance or a negative user experience. Please limit the amount of advertising on your website since this is most likely one of the causes of its sluggish loading speed.

The most noticeable effect of ad saturation on your service will be an increase in the overall number of HTTP requests received by your website. As a result, these queries will be handled significantly more slowly.

Customers won’t be able to go onto your website if pop-unders, interstitials, or auto downloads generate hundreds of HTTP requests. Finally, consider the following potential solutions: Reduce the number of display advertisements on your website to improve overall performance.


When the performance of your website suddenly lowers or degrades, there is almost always an underlying issue. Based on what you’ve read, several plausible explanations exist for what occurred. You might find yourself unaware of many of these challenges, and with your probable long to-do list, you can choose to spend more time learning how to manage these worries and getting answers to your questions.

Bear Fox Marketing can help you with website optimization, modifications to your marketing strategy, keyword placement, and a variety of other services. We’re ecstatic that we can put in so much effort and yet get the outcomes we want. Our professionals will work with your team to identify the aspects of your company strategy that distinguish you. We will improve those distinguishing features in order to return you to the top of the SERPs.

Make sure that you get in touch with us at so that we may assess your needs and objectives. Our knowledgeable staff can create a strategy tailored to your specific goals. Unlike other SEO firms, we prefer to assist you in acquiring new clients and sales rather than increasing website traffic.


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