Guidelines for Conducting a Social Media Audit: What You Need to Know

Having your business on different social platforms is excellent. But this alone isn’t enough to guarantee success. You must also have a roadmap if you want social media marketing to bear fruit. This is why a social media audit is vital. You need to know where your strategy works and what you can do better. If you haven’t realized the results you desire, NetBase can help. That said, here are some guidelines to help conduct your social media audit.

Do It as Often as Possible

Social media audits might sound scary. However, once you know what you are doing, they become less intimidating. It’s important to understand that the frequency of your audit will depend on your business goals. Thus, this may vary from one business to another. Traditionally, most people use a spreadsheet to collect data on what type of content is works. But with NetBese Quid, all your analytics are only a click away.

The Red Flags: Signs You Need an Audit

There are several reasons to conduct an audit. But one of the main ones is to help you realize why engagement is low. Of course, this depends on the platform you are using. After all, if it’s YouTube, you cannot expect to start seeing engagement if you just got started. Nevertheless, if engagement is low, it’s a sign that you need an audit.

Another sign that it’s time for an audit is when you don’t see your ROI for marketing. Social media marketing is expensive. If you’re not getting any conversions, it is critical to know why. After all, you may be putting your ads in front of the wrong audience.

If you’re not meeting your goals, it is also a sign that it’s time to get an audit. For example, you may want to grow your mailing list, your audience or increase profit. As long as you find it hard to meet your goals, an audit can help you identify the barriers.

Also, you may have noticed a slow feedback or response time with clients. It is critical to get to the bottom of why this is happening. And an audit can help you know whether you need any special tools to help speed things up.

Result Analysis

Social media audits done on NetBese Quid will help you look at much more than engagement. One of the things you need to do is find out how prospects and clients perceive your brand. Awareness of people’s attitudes can help you know whether anything requires changing. Your analysis should cover where the conversation happens and when it takes place. Moreover, you should also know who takes place in the conversation as far as demographics go.

When Is It Time for a Strategy Overhaul?

Sometimes your audit may reveal that what you’re doing is working, and you need to double down on it. However, there are other times when you will realize there has not been any positive change. You may even notice a decline in growth, engagement, inquiries, and conversions. It is critical to know when you should change tact. That way, you’re not wasting time and resources.

Your business goals must be clear from the beginning. Without a plan on what you intend to achieve, you won’t know when something isn’t working right. If the strategy you’ve been using doesn’t work for your goals, you need to change it.

Wrapping Up: Keeping it Consistent

Social media trends change all the time, and so does consumer behavior. To stay ahead in the game, you must constantly know how well your strategy works. Plan frequent audits to stay safe. And do your research as much as possible on new strategies you can implement to achieve your goals.


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